The Cannes Lions International Advertising Festival.
If you are in advertising I really don't have to say more.
[However, for my other followers allow me to explain. This festival awards the best in the advertising business with the coveted Lion award and it is one of the largest gatherings of industry professionals held every year.]
I would love to go to this festival pas seulement parce que je parle francais et j'adore tous les chose francais but also to witness first-hand the best advertising made... and bump shoulders with the people responsible for creating that work. Which is why when I heard of this idea I was green with envy.
This is such an awesome endeavor- the kind that makes you jealous that you didn't think of it yourself. And it's no wonder that such creativity came out of DDB Paris.
Check out how these creatives are planning to make it to the Cannes Lions and follow their journey:
