Well I am only on chapter 5, but I already want to gush about how much I LOVE this book.
Who (in advertising) wouldn't want to learn from one of the greats in the industry? This is a great look back into David Ogilvy's career. He also gives GREAT advice for all aspects of the advertising world. I would love to have been a fly on the wall in David Ogilvy's office. I can't even imagine the things I could have learned.
So, if you want to understand why I am a total nerd about advertising, you should read this. And if you are just starting out in the industry- READ THIS. Even though it was published in 1983 (yeah, that was several years before I was even born), the ideas and advice still ring true today. Plus there are a lot of pictures... and who doesn't love a book with a lot of pictures?
I can't wait to finish!
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